By clicking View Page, you affirm that you are at least eighteen years old. ![]() If you want a date with Marilyn, you’re better off streaming Gentlemen Prefer Blondes. The Revolution General Discussions Content posted in this community may not be appropriate for all ages, or may not be appropriate for viewing at work. We’re there to be transported – not algorithmically indulged. But, as with a lot of predictions around AI and culture, Russo’s idea seems to fundamentally misunderstand why we enjoy the thing in the first place. I do think AI will revolutionise film, most likely in some horrible unforeseen way. It’s those creative choices that you as the viewer don’t know you want, or even in the moment are actively repelled by, that often make a film so satisfying, and that’s something that no artificial intelligence can predict. Because generative AI is working from a database of the films, characters, plotlines and tropes it knows you have watched and enjoyed, it is unlikely to be able to create something that jolts or discomfits you that shocking death of the character you felt a connection with or that big brilliant twist that upended everything you thought you knew about the film that you were watching. And for an added dose of solipsism, it will be you starring in the film (again, depressing – though it does raise the intriguing/traumatising prospect of watching yourself die on screen).Ī victim in all of this would be the capacity of surprise. Suddenly it’s all about your whims and predilections: a film is served from your point of view, rather than giving you a window into someone else’s thinking. But there’s a limit to our agency in this relationship.ĪI-generated cinema entirely upends that. Sure, whether we respond positively or negatively to what we’re being shown will dictate what gets made and who gets to make it, and our input has been given more weight as film has got more programmatic in recent decades. For the past 120-odd years we have sat ourselves down in front of a screen and had someone else’s creative choices beamed at us. Throughout its history, cinema has been a largely passive medium. Leaving aside the fact that watching yourself meet-cute with a long-dead film star is a deeply tragic notion, I think the reason Russo’s idea is so unappetising is because it is fundamentally at odds with how and why we watch movies. ![]() I want it to be a rom-com because I’ve had a rough day,” and it renders a very competent story with dialogue that mimics your voice … suddenly now you have a rom-com starring you that’s 90 minutes long.įor what is essentially some vague spitballing (the tech needed to make such a film seems some way off, if possible at all), Russo’s quotes didn’t half stir a hornet’s nest online, varying from digs at the Russos’ recent output to calls for a meteor to strike the earth before AI gets the chance to ruin cinema. You could walk into your house and say to the AI on your streaming platform, “Hey, I want a movie starring my photoreal avatar and Marilyn Monroe’s photoreal avatar.
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